Any interaction they might have had as a customerĮvery touchpoint with your company plays a role in whether potential candidates will turn (or “convert”, as you might say in sales terminology) into actual candidates.Talk to someone they know at the company.Talk to a company representative at a career fair.The pre-application phase of the candidate journey involves all the touchpoints candidates have with your company before applying. This means grabbing the attention of your potential candidates, getting them excited to work for your company, and eventually get them to apply. In this phase, your job as a recruiter is mainly to engage in recruitment marketing to reach passive job seekers. The first three touchpoints can be described as the pre-application phase. Generally, there are seven candidate journey touchpoints: The candidate journey is a multi-step process that candidates go through in their job hunt. What are the candidate journey touchpoints? The candidate journey definition shouldn't vary too much from company to company, though the candidate journey touchpoints may, depending on their unique hiring process. Understanding the candidate journey can improve the candidate experience, lower the cost and time to hire, and build a stronger employer brand. It starts before candidates apply for a job, and it continues even after you have hired the candidate. The candidate journey can be defined as the experiences that job seekers go through during the job-hunting process. Understanding what candidates go through can improve your entire hiring process to ensure that candidates don’t churn or drop out in the process. As the market has become very candidate-centric, it is becoming increasingly harder to get candidates further down your application funnel. Understanding the candidate journey is crucial to improving the overall candidate experience and acquiring the best talent. As a matter of fact, when they make their final decision to apply, the second phase of their journey begins. This customer journey does not differ too much from the candidate journey, showing that recruitment and sales are very much alike.Ĭandidates go through multiple steps in the candidate journey before they decide to apply to your company. It takes time for them to learn about a company and the product or service it offers before they eventually decide whether they want to make a purchase. Before consumers decide to buy, they go through a lengthy thought process.
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